Over 1,000 Sqm of Infiled Screens for Balenciaga FW20 Runway Show

Over 1,000sqm of Infiled Screens for Balenciaga FW20 Runway Show at Paris Fashion Week

Location
Paris, France

Each season, Balenciaga continues to put on a show to remember, and Fall/Winter 2020 at Paris Fashion Week was no different. The luxury label delivered another extravagant show, inviting guests into a room filled with water with the dramatic staging evoking apocalypse, delivering a strong message on climate change.

For the second year in a row, the large format Infiled screen was a major part of the extravagant Balenciaga show set-up. Suspended above the Vogue runway was over 1,000sqm of Infiled AirMesh panels, playing out foreboding images in rapid succession, from a Hitchcockian swarm of crows to boiling lava and flames. Creative director Demna Gvasalia‘s latest designs walked down a flooded runway, while dramatic graphics were being reflected on the water in the dark auditorium.